Things to Know About Amazon Store Setup & Management

Digital transformation has permanently changed how brands conduct business. Nowadays, brand owners know the internet is the most effective way to reach potential customers. Out of this awareness arose e-commerce, which is now an essential aspect of the digital economy.

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E-commerce has revolutionized how people buy and sell goods or services, making it easier than ever to connect with customers worldwide. It has allowed businesses to expand their reach, increase their profits, and reduce overhead costs. It has also made it easier for consumers to find the products and services they need, compare prices, and make informed decisions. 

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By providing a secure and convenient platform for online transactions, eCommerce has become an essential tool for businesses to stay competitive in today's digital world.

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In Comes Amazon…

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Amazon is one of the most recognizable companies around the world. It is the current leading online e-commerce platform with over 12 million products, offering customers an unparalleled selection of items to choose from. On top of that, Amazon's customer-centric approach means customers can shop confidently, knowing that they can count on the company to provide a secure online shopping experience. If buyers want to return items or get refunds, Amazon's 24/7 support team is always ready to help. This commitment to customer satisfaction is why Amazon is the modern consumer's most preferred online e-commerce platform.

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However, Amazon is not only popular with buyers – it's also one of the most preferred online marketplaces for businesses. 

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Companies can benefit from Amazon's expansive reach, allowing them to reach more customers. Additionally, Amazon provides a wide range of services that can help businesses manage their inventory and track shipping so that they can focus on their core operations. Amazon also offers a variety of tools and resources to help brands maximize their online presence, including software that helps create effective product listings, optimize search engine rankings and manage customer reviews. 

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Amazon is a powerful platform for businesses to build and promote their brand. With all these benefits, companies can be sure that Amazon will be an invaluable asset to their success.

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What Is an Amazon Store?

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Amazon released Stores in 2018, a feature allowing vendors to build custom pages to showcase a curated collection of their offerings. In other words, it's a self-service product enabling businesses to create and design multi-page stores that enhance the buying experience on desktop and mobile platforms.

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Key Features:

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• Multiple Product Pages: With Amazon Store, sellers can create various pages for showcasing their products and brand proposition. 
• Curated Content: Sellers can handpick what products to highlight for a more convenient shopping experience.
• Customizable Templates: Amazon allows sellers to select a pre-designed template to create their store page. These designs can also be customized according to the store owner's preferences.
• Integrated Promotions: Amazon Store has an integrated social share button that directs to various promotional extensions.
• Detailed Business Insights: Sellers can access an “insights” dashboard where all the store's data is presented, such as page views, daily visits and sales.

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A Step-by-Step Guide on How To Build Amazon Store

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Starting an Amazon Store is a straightforward process. Following the steps outlined below, you will sell your products from your Amazon automation store in no time. 

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Step 1: Create a Seller Account With Amazon

The Amazon Store Setup process begins by creating a seller account and providing information related to payment, business contact information, email address, etc. This can be completed within a few minutes but will require verification from Amazon to ensure the legitimacy of the information provided.

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Step 2: Register Your Account With Amazon Brand Registry

For this stage of the Amazon Store setup, you require a registered trademark for your brand that appears on your products or packaging. You will need to verify yourself as the rights owner, so ensure you have all the required documents at hand. This is a significant step when starting an Amazon Store as it reduces the chances of counterfeit products, which can bring down your brand value and sales.

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Step 3: Create Your Store's Homepage

After brand registration, it's time to create the store's homepage. This serves as the reception of your business, so it's essential to make a good impression. 

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Amazon offers four themes from which sellers can select their homepage design, including the following: 

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• Marquee: Sellers can include a curated product display with ample space for imagery and product descriptions.
• Product Grid: A simple theme that allows sellers to display their brand selection.
• Showcase: Sellers can showcase a broad selection of products.
• Customize: Sellers can build their homepage from scratch. 

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Select a theme that best complements the product your store is selling. Then, think carefully about the type of content that you plan to incorporate, such as images, videos, and descriptions. Keep in mind that these should be appropriately aligned with the chosen theme. Discord between the theme and content can ruin the aesthetic appeal of your store, so make sure to select the ideal option for your needs.

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You will also need to upload your brand logo and display name at this stage. Ensure your image files are in the appropriate sizes to avoid blurry photos. According to Amazon Store's Creative Guidelines, the Hero image should be at least 3,000 × 600 px, and the brand logo must be a minimum of 400 × 400 px. 

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Step 4: Build Your Amazon Store Pages

You need more than one page to create an Amazon shop. You'll want to add multiple pages to your store the same way as you would your eCommerce website. These pages help display more collections, best-selling products, deals and more.

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To add pages to your Amazon Store, click Page Manager and select "Add a page." Then, enter the page's name and description before choosing your preferred template.

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Step 5: Add Content Tiles to the Pages

You can use the Tile Manager to arrange content on your pages. At this stage of the building process, you must add compelling product images, videos and text to create an engaging experience. You can use the Preview Window to see how your store's page will appear before it goes live on desktop and mobile browsers. This will make it easier to see which elements need adjustments before publishing. 

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Step 6: Upload Your Products

Upload the items you wish to sell through your store and list them with their corresponding Amazon Standard Identification Numbers (ASINS). Amazon simplifies the process of searching for existing ASINs that you have listed on the Marketplace. Additionally, the bulk editing option helps streamline this task. Add compelling content, like images, videos and descriptions, in each listing to highlight your product effectively.

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Step 7: Submit Your Amazon Store for Review

Once you are done building your Amazon automation store, you can finally submit it for moderation by pressing the "Submit for Publishing" button. You can only publish the page after the review procedure is complete, and you cannot make any alterations to your draft while it is in moderation. Therefore, carefully review your page for any typos and errors before you send it in. The review process may take a few days, but you can keep an eye on the Status Bar to monitor the review progress.

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Amazon recommends that sellers review their Creative Guidelines to avoid rejection during moderation. It contains everything there is to know about the technicalities of building an Amazon automation store.

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Step 8: Track your Insights

After you create an Amazon shop, you still need to check the insights to guarantee the effectiveness of your eCommerce strategies. You can access your store's data by clicking Store Builder >> Insights to see how your business is performing. 

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Create a ProfitableProlific Online Business with an Amazon Automation Store

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With Amazon, business owners quickly and easily get their online stores up and running, so they can start selling products to customers worldwide. However, simply knowing how to build Amazon Store doesn't guarantee success. If you are new to eCommerce, having experts on your team will help turn in more agreeable outcomes for your shop. With Wealth Assistants as your operational partner, you have professionals who can manage your business while you collect your profits.

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Due to increasingly high inflation rates, Wealth Assistants was created to provide people with a faster way toward financial stability. Our Wealth Management Service strives to diversify people's portfolios with cash-flowing assets that can offercompared to traditional investments. Ultimately, our purpose is to help individuals secure financial success by introducing new sources of income.

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Our Amazon Marketplace Management Service will handle everything your Amazon Store needs to return a profit. We find the hottest products to sell, manage customer support and fulfill orders using both bulk order and methods.

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Here at Wealth Assistants, your success is our priority. We don't simply view you as a customer but as an individual business partner. This collaboration creates a smoother, more successful path to owning an Amazon business.

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Learn more about Wealth Assistants' Amazon Management Service today!

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