How to Efficiently Leverage Amazon Seller Account Management Services to Boost Sales

Hiring a professional service to manage your Amazon seller account means handing over a great deal of trust regarding the strategic growth of your business and products. Aside from growth strategy, they are expected to manage the day-to-day operations and lend expertise regarding the ever-changing trends of Amazon. In this article, we’ll highlight the most important qualities you should look for in an Amazon account management service.

Integrate your CRM with other tools

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How to connect your integrations to your CRM platform?

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Techbit is the next-gen CRM platform designed for modern sales teams

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Why using the right CRM can make your team close more sales?

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According to Statista, Amazon comprised 37.8% of the U.S. e-commerce market as of June 2022. There were over six million third-party sellers worldwide on Amazon in 2021, just over half of them based in the United States. 

Amazon sellers are seeing higher revenue generation than on other e-commerce sites – half of Amazon sellers make between $1,000 to $25,000 monthly. Those new to selling on Amazon may wonder how to boost sales in such a competitive market.

One of the most important keys to success is making the most of Amazon seller account management services. We’ll talk about the qualities to look for in an Amazon account manager and strategic moves to boost sales.

Amazon Automation Services - Working with an Amazon Seller Account Management Service

Spot These Qualities in an Amazon Account Management Service 

Hiring a professional service to manage your Amazon seller account means handing over a great deal of trust regarding the strategic growth of your business and products. Aside from growth strategy, they are expected to manage the day-to-day operations and lend expertise regarding the ever-changing trends of Amazon. Below, we’ll highlight the most important qualities you should look for in an Amazon account management service.

1. Understanding the Ins and Outs of Amazon

It’s best to entrust your seller account to Amazon experts who are truly qualified to understand the ins and outs of the platform’s functionality, resources, procedures and policies. That includes frequent updates to policies and the algorithms that influence a product’s ranking.

The provider’s services should also be up-to-date on changes to the listing rules and regulations on Amazon. For example, the seller agreement notes that if performance is poor, funds may be withheld. As well, it’s unwise to include promotions in packages to customers or to solicit reviews from only happy customers, as this could be seen as an attempt to manipulate reviews. A good account management service will keep such points in mind, especially for sellers who may be new to the platform. An effective account management service would also ensure that forbidden content isn’t posted.

2. Proactive With Problem-Solving

Problems often arise in the day-to-day operations of an Amazon store. Your PPC campaigns could use better optimization to reach the preferred demographic, or perhaps, your product listings need updating based on feedback from customer reviews. Working with an account manager ensures that such problems are handled efficiently and swiftly. Without frequent and detailed monitoring, such issues can quickly blow out of proportion. Taking a proactive approach by hiring quality Amazon account management can save you more money and time in the long run.

3. Detail-Oriented Multitasker 

While Amazon may be a seller’s primary platform, there are more aspects to the business that an owner must manage, from digital marketing to finances. A detail-oriented Amazon seller account manager who is skilled at multitasking should put in place a system for tracking tasks, progress, data and deadlines. They play a key role in ensuring that you have the right up-to-date information that keeps you in line with your business goals for growth. This also ensures that you don’t miss out on any important opportunities.

4. Communicative and Responsive 

An account manager that is communicative and responsive is just as important as their technical knowledge. A competent account manager should keep you in the loop with what’s happening on your account and is responsive to your queries. They should be able to help with a wide range of issues that require urgency in a tactful manner.

How to be a Successful Seller on Amazon and Increase Sales

From creating effective product listings to keeping up with your Amazon health rating, we’ll go over just a few of the essential tips you need to be a successful seller on Amazon. Even the smallest change can make a difference in increasing Amazon sales.

1. Optimize Your Product Pages

Moz reports that 80% of readers never make it beyond the headline when they’ve clicked to view content, and only two out of ten people will read what comes next. From a dollar perspective, your product title is the most important part of your product page. When composing product titles, consider the following formula:

  • Brand name
  • Product name
  • Features (color, size, etc.)

This order allows you to ensure that you’re including the best keywords to tell shoppers that they’ve found the right product. Think like a shopper. What keywords are they using when they search?

Aside from the title copy, your product pages should be designed to be scannable and not overwhelming. The design should be simple, clean and easy to read. The information and images should be informative and to the point without looking cluttered. 

2. Win the Amazon Buy Box

One of the top strategies for increasing Amazon sales is to win the Amazon Buy Box. It’s the section at the top right of the product page where a shopper can “Buy Now” or “Add to Cart.” Experts believe 82 to 90% of sales occur through this sought-after space.

 

A few key trends have emerged that position sellers to win the Amazon Buy Box. The first is providing excellent customer service, and of course, customer reviews on Amazon play a major part in the metrics. Making the most of repricing software also allows you to optimize your sales prices according to the market and improve sales on Amazon overall. These are just a few of the trends that are most likely to help you win the Amazon Buy Box.

3. Monitor Your Amazon Account Health Rating

A new feature called the Amazon account health rating (AHR) helps you keep track of your account’s “health” based on how it adheres to Amazon seller policies. It weighs both positive and negative factors. An example of a positive factor includes how your Amazon seller account excels in providing a quality customer experience based on sales activities. Alternatively, a negative factor would include listing unresolved policy violations that your account must remedy.

 

Each Amazon seller account is provided with a rating, and Amazon frequently monitors seller performance. If your AHR is off-target, your account isn’t terminated. You are notified, so you can take a closer look at the issues and improve your performance. A good AHR works in your favor and keeps the platform healthy for both sellers and customers, ensuring they are purchasing from an Amazon-compliant seller. In turn, this can improve sales on Amazon.

4. Update Your Amazon SLA

A Service Level Agreement (SLA) is a promise that you make to your customers, ensuring they will receive quality products sent on time. Regarding fulfillment, an SLA operates based on your company’s ability to fulfill open orders and shop and deliver the product on time. An SLA also defines circumstances in which it may not be possible for you to fulfill your promise (such as natural disasters) and in which you wouldn’t be held liable. Keep your SLA updated so that you maintain this trust and transparency with your customers.

5. Put Power Behind the Products That Already Sell

Don’t diversify your business and its products too quickly. New streams of income can be beneficial to some businesses, but e-commerce businesses must focus on what they do best first. Put the power behind the products that are already selling to develop a reliable revenue stream to create a budget for innovating new products. Look closely at your quarterly financial statements to see which items are performing the best. Then, put more funds into the marketing behind those products, updating product pages and ads with new SEO keywords and images.

6. Be Smart with Your Inventory

Smart inventory management is an often overlooked strategy to increase Amazon sales. If you hold too much inventory for far too long, you’ll have to pay extra to continue to hold it. If you have too little inventory, you miss out on sales. Amazon penalizes sellers whose inventory performance isn’t properly balancing supply and demand, so having access to the right tools to manage your inventory and sync it with your business tools removes a great deal of stress.

An Amazon seller account manager acts as an intrinsic resource to manage the day-to-day operations of your account while keeping you informed and in line with your business growth. You won’t worry about missing out on opportunities or feeling frustrated about doing everything on your own and possibly making a mistake that harms your Amazon seller account. 

The Wealth Assistants Team - Your Amazon Operational Partners!
The Wealth Assistants Team - Your Amazon Operational Partners!

Here at Wealth Assistants, we offer Amazon store management so that you don’t have to learn all the ins and outs of Amazon yourself. In addition, we act as your operational partners - managing the store in its entirety, so all you have to do is collect the revenue at the end of each month. This is a great way to grow your wealth through Amazon without the day-to-day hassle of running an entire business yourself. If you’re interested in learning more, explore our Amazon services here! Or, book a call here.

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